How to Build Online Presence in the Digital Era
Building Online Presence in the Digital Era from Scratch
In today’s digital era, having a strong online presence is more important than ever. With so many people turning to the internet to learn about brands and individuals, it’s crucial to have a comprehensive online presence that showcases your unique identity. Not only does this help build trust with potential customers or connections, but it also allows you to reach a wider audience and establish yourself as a thought leader in your industry.
Online presence is built to make it easier for people to find information about a brand or personal. So, how can we build an online presence in the digital era?
How to Build Online Presence in the Digital Era
Create conten plan
The first way to build an online presence is to create a content plan. Maybe you already have social media or a website, but have you ever run out of ideas for uploading or posting content in the middle of the road? This can be due to a lack of content strategy.
Choose a topic
Before creating a website and social media, you can search for a topic that you want to discuss and share with your audience. This topic or niche will be a north star that will make it easier for you to find content ideas.
After determining the topic and creating content, it’s time for you to schedule the right time to post that content.
Planning a timeline
The goal is to make content more organized and not take up much time. You can also use a content calendar in Excel or applications like Google Calendar.
This will make it easier for you when brainstorming in creating content and help you stay consistent. Consistency can also increase your online presence.
Create a website
Website is an important platform for building an online presence. One of its uses is that people will find it easier to find detailed information about you or the business you are running.
The website can also be used to share your experiences and knowledge so that you will appear credible to the audience.
In addition, your branding will also be stronger with a website. To create it, you can use platforms like WordPress, Wix, Ghost, etc.
Optimize social media
What is the first social media you have? You might have had Friendster. Or Facebook is the first social media you created.
The rapid development of social media can now be seen from the increasing number of members. However, you don’t have to have all the social media accounts that are currently trending.
You only need to focus on one social media that has the most members according to the audience you are targeting.
By optimizing that social media, you will find it easier to build an optimal online presence.
There are many ways to build an online presence. You can start by planning content, building a website, and optimizing social media accounts. Consistency is also required if you want to build an online presence.
